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Drawing on the lecture and article on authenticity,
Published: 23, March 2015
Drawing on the lecture and article on authenticity, explain how attempts to create authentic relationships with three of your organisation's stakeholders might be at risk of being seen as inauthentic.
Explain why this might be the case, using the stakeholder perspective as your starting point.
How does audience read it? Assess it?

It has been argued that more than ever before citizens are demanding that the institutions operating within their society behave in an authentic manner (Arthur W. Page Society, 2007). But as outlined by Edwards (2009) organisational claims to authenticity are by their very nature problematic and unsustainable in many contexts. In this essay I will look at some of issues related to authenticity in the commercial context, including its use as a sales tool and as criteria for entry to a specific field. I will then apply some of the concepts outlined by Edwards ( 2009)to the relationships Saint Michael's currently has with three of its stakeholder groups: donors, volunteers and bereavement clients. This will be used to demonstrated how the fluid and contested nature of authenticity and its connection to the social environment could lead to relationships appearing authentic.

Before beginning this discussion it is important to define two of the key concepts used throughout this essay, that if authenticity and that of the stakeholder. To be authentic, commercially, is to tap into the geist of a particular group of people so that you, or the claims you make are accepted, trusted, and the consumers you appeal to are convinced (Fachat, 2009). It is this understanding of authenticity on which this essay is based. But rather than being narrowly applied to the consumer, is has can be used in relation to the wide range of groups who can affect or be affected by the achievement of the organisation's objectives (Freeman, 1984), otherwise known as its stakeholders.

Saint Michael's has a huge range of stakeholders but this essay will concentrate on two specific categories; donors, original volunteers and the clients of our new bereavement service.

Let us begin with exploring the authenticity of our relationship with our donors. Up until 21st century charity research indicated that the majority of donors trusted charities to do a good job, so demonstrations of impact by these organisations were not necessary. But research by nfpSynergy points to the fact that this is no longer the case. They found that donors/potential donors have a high level of concern about whether charities spend their money well. This is concentrated around two specific issues: how much of donations goes to the cause and how much is spent on salaries and administration (nfpSyner论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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